Category Archives: Hoffeld Group News

Why I Wrote THE SCIENCE OF SELLING

The Science of Selling is a different kind of sales book.  What makes it different?  It’s not based on my career in sales or best practices that I made up by evaluating a certain group of salespeople.  Instead, it’s based on what selling should always be focused on – buyers.  Well, more specifically what thousands of scientific studies have proven regarding how potential customers’ brains make buying decisions. Read More Why I Wrote THE SCIENCE OF SELLING »