About Hoffeld Group

We know sales training

Our Revolutionary Approach

We’ve analyzed decades of scientific research that reveals how the brain is influenced and makes choices. We then translated this revolutionary science into practical sales strategies that will enable you to have more productive interactions and naturally guide your potential customers through their decision-making process.

We Believe

Salespeople should serve their clients through both what they sell and how they sell.

The more your selling efforts are aligned with how the brain naturally formulates buying decisions, the more successful you will be.

Selling is too important to be based on anything other than proven science.

What Makes Us Unique


We’ll help you engage buyers in ways that guide them through their buying journeys and into confident buying decisions they’ll feel good about.

Rooted In Science

We use scientific disciplines such as social psychology, neuroscience and behavioral economics to improve buying behaviors.

Proven Results

By aligning how you sell with how your potential customers buy, we’ll help you generate massive results.

“Hoffeld Group’s innovative sales insights are backed by real science and proven to increase sales. I would recommend Hoffeld Group’s training to any sales person or sales leader who wants to improve their sales results.”

—Kristian McKenzie, SAP

It’s time to take the next step.
Learn about the world’s #1 science-backed selling approach.

Learn about Our Approach
  • Get your copy.

  • Your information will not be distributed outside the Hoffeld Group
  • This field is for validation purposes and should be left unchanged.