David Hoffeld

The #1 authority on selling with science

David’s Best-Selling Book

David Hoffeld

The #1 authority on selling with science


David Hoffeld is the CEO and chief sales trainer of Hoffeld Group and is the author of the groundbreaking book, The Science of Selling. He created a revolutionary sales approach based on neuroscience and behavioral science that radically increases sales.


Because of the results David’s insights generate, he’s lectured at Harvard Business School and has been featured in Fast Company, Fortune, U.S. News and World Report, The Wall Street Journal, INC, Forbes, Harvard Business Review, CBS Radio, Fox News Radio and more.


David’s expertise in both selling and behavioral science equips him to understand what it takes to successfully sell in today’s hyper-competitive marketplace. Because of David’s sought after perspective, he has attracted clients ranging from small businesses to Fortune 500 companies.

“David Hoffeld is a genuine sales expert who offers evidence-based sales strategies that provide real solutions to the challenges that salespeople face.”

—Dave Stein, author of Beyond the Sales Process

“David Hoffeld is inspiring people to think differently and take a whole new approach to the sales and behavioral process.”

—Mark C. Thompson, leadership expert and bestselling author

“Many believe that sales is just a numbers game, but David Hoffeld has proven that there is actually a science to it.”

—Donna Serdula, Vision Board Media
  • Hire David to teach your sales people the science of selling.

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