The profession of sales is on the verge of a revolution that will change it forever. Early adopters who have embraced this revolution are experiencing a significant competitive advantage that is causing their sales production and market share to explode.
Every sales leader knows that the world of selling has changed and the profession of sales must also adapt. The current marketplace is more challenging than any that preceded it. Technology has allowed prospects to quickly find potential providers who offer products or services that may meet their needs. This has created a hyper-competitive selling environment, where sales people must battle competitors for every sale. To further complicate the situation, surveys indicate that prospects are often completing roughly 60% of their buying process before beginning a dialogue with a sales person. Read More The Future of Selling