For most of us, it’s not that we struggle to create worthwhile goals, the stumbling block is we have a hard time taking the action necessary to achieve those goals. For instance, when researchers tracked 200 people who made New Year’s resolutions, they found that while 77% acted on their goals within the first week, that number plummeted to just 19% over a two year period.
Daniel Kahneman may be the most revered and well-known behavioral scientist on the planet, and for good reason. In 2002 he won the Nobel Prize in Economic Sciences for identifying how the way a choice is framed shapes how it will be perceived and whether it will be acted on. For instance, in one of Kahneman’s legendary research studies people were given the following scenario: