Hoffeld Group Difference
At Hoffeld Group we’ve created a revolutionary, science-based approach to selling that is proven to boost sales results. This is what makes us different: We focus on what science has proven regarding how the brain makes a buying decision and then we create sales strategies that are aligned with that science. And when we say science, we mean it. Our firm studies scientific disciplines such as, social psychology, communication theory, cognitive psychology, cognitive neuroscience, social neuroscience and behavioral economics. We then take this science out of the laboratory and academic journals and apply it to selling. The results are a way of selling that is grounded in hard evidence and has been shown to significantly improve sales effectiveness.