Hoffeld Group

Sell the Way the Brain Creates


Hoffeld Group

Increase Your Sales with


Hoffeld Group

Sales Training Based Upon


Hoffeld Group

Top Companies Choose



Improvement Solutions

Our science-based sales solutions are scientifically proven to equip you with the knowledge and skills you need to dominate competitors and improve your sales.


Training Workshops

Is your sales training causing you to lose sales that should be yours? We can help. We’ve developed a groundbreaking sales approach, based on neuroscience and behavioral science research that is generating dramatic results.


Hoffeld Group Sales Blog

Hoffeld Group Difference

By using social psychology, neuroscience and behavioral economics – the study of how the brain is influenced and makes buying decisions – we’re able to create sales training that drive buying behaviors and improve sales results.

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What others are saying

“David Hoffeld has built his selling methods on a solid foundation of science. Let his research-based insights into why people buy help you increase sales and retain loyal customers.” 

— Daniel H. Pink, author of TO SELL IS HUMAN

“There is so much bogus advice and wasted effort in sales. But Hoffeld Group has a true research foundation and practical approach. It helps firms separate signal from noise in their selling, training, and business development activities.”

— Frank Cespedes, Harvard Business School

“David Hoffeld is a pioneer when it comes to connecting selling with science.”

— Gerhard Gschwandtner, CEO at Selling Power

“David Hoffeld is a genuine sales expert who offers some of the freshest thought-leadership on sales that I have heard in a long, long time.  His evidence-based sales strategies provide real solutions to the challenges that sales people face.”

— Dave Stein, Principal at DaveStein.biz

“Hoffeld Group’s innovative sales insights are backed by real science and have been proven to increase sales.  I would recommend Hoffeld Group’s training to any sales person or sales leader who wants to improve their sales results.” 

— Kristian McKenzie, Oracle

“I saw our sales rise by over 310% because of the training the Hoffeld Group provided.  It was absolutely amazing!”

— Joseph Wheaton, Shell

“I had been through many training courses, but none that brought me to the level that Hoffeld Group’s training did.  I became the #1 salesman in the entire company, all thanks to the unique style that the Hoffeld Group taught me.”

— Jeremy Hussey, ReBath

“David is a phenomenal presenter!”

— Matthew Berg, Microsoft

“Hoffeld Group’s research based approach removes the guess work from influence and provides science-based strategies that work in the real world.”

— Dennis Jenson, US Army

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